Visitors and clothing displays at Benny's Store

We participated in the grand opening event of Benney's Store, which carries Prequel in Hong Kong.

At the event, we displayed 100-year-old samples that were used to create Prequel fabrics, as well as our new collection. Visitors were able to see and touch the fabrics, and learn about the background and commitment of our brand.


Benny’s Early American Style sign on a blue wall.
Flowers and decorative signs against a blue shop wall.
Visitors and clothing displays at Benny's Store
Antique fabric sample book

Blue printed fabrics in an antique sample book

We participated in the grand opening event of Benney's Store, which carries Prequel in Hong Kong.

Antique fabric sample book

Visitors talking at a table in the shopVisitors and clothing displays at Benny's StoreVisitors and clothing displays at Benny's StoreVisitors and clothing displays at Benny's StoreVisitors and clothing displays at Benny's Store
Visitor holding up blue denim trousers

 

Visitors and clothing displays at Benny's Store

We were delighted to have so many people visit our store and see the prequel in person.

Visitors talking at a table in the shop

In addition, Kazuki Kodaka of “ADJUSTABLE COSTUME,” who reconstructs vintage items from the 1920s to 1940s and proposes his own unique style, also participated. He introduced vintage items and held a workshop on carefully sewing buttons using tailor-made techniques, making it a very educational experience.

Hands working with metal buttons


Work at a table inside the shopWork at a table inside the shop

Work at a table inside the shop


Additionally, Japanese barista Hosokawa visited the store and carefully brewed his own roasted coffee on-site, which was aromatic and delicious. Thank you for the treat.

Visitor holding a Benny's Store card

Thank you very much to owner Seki and everyone in Hong Kong for the past few days.


It was a joy to speak directly with various people and see them appreciate Prquel, making for a fulfilling time.

We look forward to continuing our relationship in the future.









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