Welcome Edition 2025 Spring-Summer Collection

Beginning of The Story

REINTERPRETING THE AESTHETICS OF 100 YEARS AGO FOR TODAY, PREQUEL WEAVES NEW STORIES FROM THE PAST AND CARRIES THEM FORWARD INTO THE NEXT 100 YEARS AS A JAPANESE BRAND

From June 20 to 23, we are participating in "Welcome Edition," a joint exhibition in Paris.

I flew 14 hours from Japan to attend the exhibition.

Aircraft viewed through an airport window.

I boarded an Air France flight at 11:30 a.m. and arrived safely at De Gaulle Airport a little after 7:00 p.m. This time there was no trouble with lost luggage, so we are off to a good start.

The exhibition is held near the Gare de Lyon in Paris and attracts manufacturers, buyers, and press from all over the world. 130 brands or more are participating, and many brands from Japan are also exhibiting.

Clothing racks and displays at the Welcome Edition exhibition.

Visitor examining garments on an exhibition rack.

Two people examining fabric samples at an exhibition.

I am writing this article on the second day of the exhibition, and I am having a great time talking with many people and coming up with ideas for the next project.